Social Media Marketing Course by Northwestern University

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This Social Media Marketing specialization consists of 6 Courses offered by Northwestern University.  “The Business of Social” teaches you how to turn your company’s social marketing from an untracked expense into an essential element of its marketing plan.


Social Media Marketing Course – Specialization on Coursera

About this Social Media Marketing Specialization by Northwestern University:

Manage your social media strategies and run your marketing campaigns. In five courses, you’ll learn how to grow your online audience and develop your social brand for your business.

Signup on Coursera to learn Social Media Marketing

How important is learning Social Media Marketing?

According to a recent consumer survey conducted by Tomoson,

  • 92 percent of consumers trust recommendations from other people like their colleagues, friends and influencers over the brand content.
  • Consumer reviews were rated as the second most trustworthy source by 70% of survey respondents.
  • 47% of people read blogs written by influencers, celebrities, friends and experts to learn about new trends and based on that make a purchase decision.

Why should you learn Social Media Marketing Course by Northwestern University?

The Social Media Marketing Specialization aims to accomplish two goals. It provides you with knowledge on social analytics tools as well as training to help you learn about how to use Facebook, Instagram, YouTube, Twitter and other social platforms to become a social media influencer.

From learning how to analyze consumer insights to final justification data, the course equips you with the information and resources you need to create a comprehensive social media marketing strategy for any Corporates, Startups or Small business.

What does the Social Media Marketing Course on Coursera cover?

The Social Media Marketing Specialization offers 6 Courses to help you become a better Social Media Marketer.

Here’s the list of courses you will be learning.

1. What is Social?

2.The importance of Listening.

3.Engagement and Nurture Marketing Strategies.

4.Content, Advertising and Social IMC.

5.The Business of Social.

6.Social Marketing Capstone Project.

Course Instructor – Randy Hlavac, Northwestern University 

Randy Hlavac is a social media marketing, digital marketing, and social analytics expert. He has been teaching Digital, Social, and Mobile Marketing, as well as Content Curation and Digital Marketing, at Northwestern University for the past 20 years.  Randy has also authored a book. In his book, Social IMC, illustrates how to create effective social media marketing plans and techniques for any size of Startups and large multi national organizations.

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