What you’ll learn
- How to build brands from a broad organisational perspective
- How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome)
- How to build brands in multi-brand companies, across cultures and geographies
- How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation – introducing the new concept of employee-based brand equity – and how this is different from the valuation of brands as intangible assets.
About this Course
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Instructor:
Nader Tavassoli
Professor of Marketing
University of London
Course content
- Introduction
- Configure Your WordPress Website
- The Astra Theme
- The Homepage
- The About Page
- The Services Page
- The Contact Page
- The Portfolio Page
- The Blog Page
- The Footer
Specification: Brand Management: Aligning Business, Brand and Behaviour
|
User Reviews
Be the first to review “Brand Management: Aligning Business, Brand and Behaviour”
Brand Management: Aligning Business, Brand and Behaviour
There are no reviews yet.